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Traditional means of advertising like radio and television ads, billboards, newspapers, advertising in cinema etc are often expensive. Therefore these mediums of advertisement are usually used by big brands to promote their products or services. This might not be apt for the startups and small scale companies as they have
Today, people are not restricted with the choices of different products and services especially for fashion products. Consequently, people have become quite choosy as they get ample of choices out there in the market. Now, people can also easily collect necessary information about products or services that they want to buy