Traditional means of advertising like radio and television ads, billboards, newspapers, advertising in cinema etc are often expensive. Therefore these mediums of advertisement are usually used by big brands to promote their products or services. This might not be apt for the startups and small scale companies as they have a modest budget. However, there are other methods that organizations can take advantage of them to promote their brand. And, printed t-shirts are one of the best and convenient tools for promotional activities in this regard. Printed t-shirts are quite useful for promoting a brand in the target niche.
Often, companies get the custom designed t-shirts and distribute among employees for promotional purposes. These t-shirts are also distributed among customers and attendees during a tradeshow or expo. Nevertheless, these custom designed t-shirts are really helpful for small scale businesses as they aid in brand recognition and promotion. Also, when customers use these t-shirts, they work like a brand ambassador and extend the reach of a brand. Below are the 10 amazing benefits of using custom designed t-shirts for your business.
1. Best for brand recognition
Irrespective of the scale, every organization aims to build a strong recognition of its brand in its niche. Designer t-shirts are useful to achieve this goal. Customized t-shirts can be easily produced and distributed among different people. You can create a group of devoted employees or fans, who become your brand ambassador wherever they go. More and more people will see and know about your brand. You can also take it to social media and you will have a large number of fans and followers.
2. Affordable marketing tool
If you are looking for marketing solutions that won’t hurt your budget, then customized t-shirts are truly the option that you need. They are affordable marketing solutions that you can utilize to promote your brand for a long time. However, to get more out of your money, you must customize t-shirts with simple, small and visible designs as well as use not more than 3 colors. You can order the t-shirts in bulk to avail discounts and choose printing method, which is good and affordable to you.
3. Customer loyalty and retention
Promotional products like designer t-shirts can create loyalty among customers as they get constant exposure to the product. In addition, when you give t-shirts to your customers they feel favorable and make personal attachment with your brand that help you gain their loyalty and ensure customer retention. It results in reciprocation, when you give gifts or items to customers, they feel to reciprocate this kind gesture. This type of feelings are very useful for your business as you can build a personal touch and emotional bond with customers that result in customer loyalty and retention.
4. Generate leads and increase sales
Designer t-shirts are not only an effective tool for promotion, but they are useful for generating leads and increasing sales. Promotional items like designer t-shirts have a long-lasting impact on customers and they might be useful for invoking customer interests for a particular brand. When used effectively, these items offer greater ROI and help you generate leads. They offer free marketing and brand awareness that can create more customers and upscale the business sales. By making optimum use of designer t-shirts, you can obtain higher leads and optimize your return on investment.
5. Attractive look
Printed t-shirts for employees at work is a great alternative to the usual uniform. These t-shirts are comfortable and casual that employees will love to wear at work. They offer attractive look and make employees feel at home. Apart from this, they are also cheaper than the costlier office dresses. When all employees wear the same uniform, it creates camaraderie among them and make a better work environment. You can ask for custom t-shirts specifically designed for your office and give to every employee. If there is no dress code in your office, then printed t-shirts might be the perfect option to dress up your staff that will give them a unique uniform. They will be exposed to the brand every time they come face to face and make them feel to be a part of the family.
6. Constant promotion
The drawback of most of the promotional items is that people forget about them after some time. But, items like t-shirts have a lot of use and they remain in people’s mind for long when they use the t-shirts again and again. A new t-shirt is a perfect thing to give to your customers as everyone would like to have a new t-shirt. The recipients will think of your business every time they wear the t-shirts and the people that see the recipient will also come to know about your brand.
7. Stand out from competitors
The best thing about custom designed t-shirts is that you can put your name on them. They are like a plain canvas that you can use to create innovative and attractive slogans and designs. They can be easily tailored according to your target market and let you present something unique for your niche. They provide an opportunity to your business creativity to shine. One of the best ways to make your brand stand out from competitors is by using a catchphrase which helps you create a unique identity of your brand. Apart from this, you should also look for new trends and fads that you can add to your t-shirt design.
8. Long-lasting promotional items
Most of the items used for promotional items are short-lived, which has a very short lifespan. For instance, newspapers are mostly used for a day or a few days then they are recycled, billboards are also removed after some time, and other promotional products are also used for a short period. However, t-shirts have a very long life and they are used for years. T-shirts with good fabric can last very long time. So, t-shirts are a reliable tool for advertising and promotion.
9. T-shirts never go out of fashion
T-shirts are the sole apparels that never go out of fashion, in fact they can be used along with the new trends. This is a good thing about t-shirts that make them a valuable promotional item. You can utilize the t-shirts for promotion without fearing that they will go out of the fashion. When a new fashion trend comes in, you can adjust the t-shirts as per the new trends and use them again for promotions.
10. There are multiple choices
There are different options in terms of styles and fabrics for t-shirts. You can choose any of these options that fit the best with your brand. As there are different options for t-shirt fabrics, it depends on whatever fabric you choose based on aesthetics, comfort and wicking ability. Apart from this, t-shirts also come with different sleeve and neckline designs. For example, you can choose t-shirts with round neck and short sleeves. There are lots of options to choose from which give you power to choose the best t-shirts for your promotional purposes. Simply check out different options and select the one, which is perfect fit for your brand.
Today, advertising and promotion is not limited by resources as there are a broad array of materials for publicizing your brand. You have tons of options for promoting your products and services, which are only constrained by the budget. Printed t-shirts might be the best promotional items as compared to other materials, because they are long-lasting and provide greater brand exposure. The best thing about t-shirts is that they are just like a canvas, which you can utilize to build unique designs that fit your brand personality. By using custom printed t-shirts, you can convey your message effectively to the desired niche.
People from different regions, age groups, gender and with distinct statures like to wear t-shirts. They are poplar apparels which everyone wants to wear and give you an opportunity to deliver your message to a large number of people. Apart from this, they are also affordable, which make them a budget-friendly tool for promotional activities. So, these are some of the reasons that make them an effective choice for promoting your products or services.
Marketing and promotion is an essential part of a business, which allows earning customers through brand awareness and publicity. There are lots of ways to achieve this goal. However, many of them are too expensive to be used by startups or small scale businesses. Traditional mediums of ads through TV, radio, newspapers, billboards, celebrity endorsement, etc cost an arm and leg these days. So, they are not accessible to all kinds of businesses due to heavy budget requirements. However, there are cost-effective promotional means such as printed t-shirts that small scale entities can utilize to establish their brand identity in the target market.
T-shirts can be customized as per the specific requirements of the businesses and distributed among customers and interested people as well as the general public. They provide exposure to a brand for long time and encourage people to think about the organization. With customization, companies can create unique and creative prints along with brand names to amplify the effectiveness of the printed t-shirts. They can also be adjusted according to the new trends as they don’t go away with changes in fashion. When used effectively and strategically, printed t-shirts can provide a great returns on your investment.