Today, people like to buy products with customized designs that match their unique styles. Printing companies have recognized this opportunity that’s why they are investing in professional web-to-print solutions to offer highly customized products to their customers. By using these designer tools, printing companies can allow their customers to create custom designs as per their own tastes and preferences. By doing so, these companies can provide their customers with better products. However, you need to measure the ROI before investing in any technology to ensure that you are not going to splurge on something which isn’t required by your business.
You need to set your goals that you want to achieve with a web-to-print solution. Your objective might be to increase leads, growth in brand interactions, increase conversions or improve customer service. If you want to achieve all of these goals, then let’s figure out how the technology can help you achieve all this and enhance your ROI.
Quick and easy quotations
You can choose any web-to-print software, and it will provide a quotation system which allows the potential customers to specify print order details like the material to be used, size of the artwork, quantity to print and more to ascertain how much the printing job will cost. By dint of this feature, companies are able to send quotations to the potential customers without the intervention of company’s sales representatives. Hence, it is a fast and easy process to find out the cost of printing, which renders a pleasing experience for potential customers. After this, companies can only focus on convincing the potential customers and try to get conversions. No price discussion will be needed and printing process will be shorter that will add to company’s profits.
Print orders in high volume
Once you provide a way to let your potential customers customize product designs and submit quotations online, it gives you an opportunity to obtain online print orders in high volume. Today, sales representatives don’t have to walk from one office to the other taking the print orders as they did in past and in that time the sales were also limited by geographies. It’s no more the scenario nowadays and customers can place print orders from their desktop or mobile phones from any location today, all thanks to web-to-print technology. Online storefronts can enable printing companies to process the high volume of printing orders more quickly because every order is queued via an automated system that can be completed quickly in short time. By using web-to-print software, lengthy conversations can be eliminated for order confirmation and during production process. It will speed up the production.
Faster approvals and proofing
Since, the potential customers can upload their artwork and submit to the printing company, thus it eliminates the need for interacting with multiple teams of the printing company. Hence, it strips the conventional approval process and makes the approval process quicker and easier. Due to the requirement of coordination with several teams in traditional approval process, it took too long time. They needed to interact with teams even if they got an artwork created by a designer or using a pre-designed template. After submitting the design it was up to the company to review the design and start production. Nonetheless, now the whole thing changed and the process has been shortened for both customers and printing companies by using web2print software solutions.
A web-to-print software can help the online storefronts simplify their payment methods. Plus, they can keep a tab with the printing company on customers’ history along with the information on where a customer got stuck in the purchase cycle. The concerned team can then get in touch with such customers and inform them about various payment methods available to them like cash on delivery, net banking, PayPal, debit/credit cards etc. By providing simple and quick payment methods, you can enhance user experience and get more conversions.
Earn loyal customers
Web-to-print technology can handle multiple orders all together without breaking a sweat unlike the traditional offset printing which can process only one customer’s order at a time. With web2print technology, you can easily process orders quite quickly and know about what your customers want and when. For example, you can help a company strengthen their marketing supply chain by delivering printed brochures for high-demanding products quickly with your modern printing process. It will help you gain loyal customer base as well as cause an inflow of revenues.
Get new prospects of growth
When you invest in web-to-print solution, it’s just like outsourcing menials. You outsource tasks like taking orders, sharing quotes, following up payments, and getting approvals. By adopting the web-to-print technology, you can free up your staff which can indulge in other important tasks such as web development, on-demand marketing, IT services, etc in the field of printing. You double your annual sales by branching out and increase your ROI. Plus, you can also try new services to earn multiple incomes instead of concentrating on one service which most of the businesses do.
Buying process is simplified
A web-to-print software provides complete control over your budget, inventory and company. Your potential customers don’t need to rely on your team unnecessarily for different processes like placing orders, tracking their shipment and more. They can enjoy the freedom of completing their orders without any hassles. This makes the buying process easier and quicker, which results in higher conversions. Besides this, your business will be open during off periods and your customers won’t be limited by geography, they can be from any place. By using a designer tool, you can add value to your business and simplify the process of buying designer products for customers.
Advantages of using web-to-print software for end users
Technology has conferred us a new way of shopping products and services that has taken the consumer experience to a new level. These days, people prefer to buy any product or service from the comfort of their home instead of going to local markets and order for the products or services they want to buy. In this regard, web-to-print technology added a new edge to online shopping. Using this software, online storefronts can enable their customers to create personalized designs for products and then order them within a few clicks of buttons. There are many advantages that the end users can avail with a web2print software and some of these benefits are mentioned below:
Fast order processing
Unlike traditional printing processes, using a web-to-print software increases the speed of the printing workflow. The end users can utilize the software to create custom designs and place order for desired products. The order gets queued up and printing companies can pick different orders and process them efficiently. Hence the software saves time for both the end users and printing companies.
Another advantage of using web2print software is in terms of competitive prices for products or services. In traditional method, printer was the in charge of everything from taking orders to printing and product delivery. However, today printers only focus on processing orders and deliver the final products. Due to this, the cost of printing has declined as the customers are not required to interact with various teams of printing companies and pay for other services. Thus, product price includes the cost of printing and delivery only.
Flexible and convenient
Traditional printing process was not convenient and customers had to go to the printer to describe what they want. Plus, making any change was not easy and required a lengthy process. Today, the customers can easily create designs using their desktops or mobiles and they can review and change the designs any number of times then submit the final design. Hence, printing is become flexible and more convenient today.
Create designs from smartphones
Due to increasing influence of mobile phones, everyone uses smartphones for different tasks from listening to music, watching movies to shopping online. Web-to-print software is useful in this scenario as it lets the end users create customized designs from their smartphones. Hence, the users can create customized designs and order products online quite easily with the use of their smartphones. Using web2print technology, the end customers can obtain the best service and enjoy a greater experience.
Technology is becoming sophisticated day by day with various advancements and it’s taking its arms around every sphere of human life. Today, people can order almost anything online with just a few clicks of buttons. Web-to-print software has added an extra benefit to online shopping which enables the end users to build customized designs and place orders for products or services. By using this online tool, the users are free to create custom designs as per their interest and likes. The whole process becomes convenient as the users can easily create designs from anywhere on their desktop or smartphones and then place an order for the customized products. After this, printing company can print designs and deliver the products. It results in greater ROI. By investing in a designer tool, your printing business can enhance sales and earn great returns on the investment.